

Gestalt Principles for Visual UI Design
Rooted in over a century of psychological research, the 9 Gestalt principles are essential for designing user interface layouts.
Jakob Nielsen
Sep 12, 20248 min read


Does AI Numb the Brain?
Will AI turn our brains to mush? History suggests otherwise. New tech always sparks fears of cognitive decline. But AI will free our minds.
Jakob Nielsen
Mar 20, 20245 min read


Infant Screen Use Leads to Reduced Cognitive Skills at Ages 4 & 9
Study of children over time raises a cautionary flag: screen use at 12 months of age was correlated with a drop in cognitive scores at age 9
Jakob Nielsen
Aug 7, 20238 min read


Operant Conditioning in Generative AI Image Creation
Torment users with alternating emotions of euphoria and anguish as AI metes out sublime or disastrous pictures with wanton unpredictability.
Jakob Nielsen
Jul 26, 20235 min read


AI Makes Happy Geeks
Software developers who use AI-powered tools when programming experience greater job satisfaction and creative fulfillment.
Jakob Nielsen
Jun 30, 20235 min read


Generative AI Enhances Old Users’ Intellectual Performance Through Wise Winnowing
Juice the creative output of old knowledge workers with a wide range of AI-created ideas.
Jakob Nielsen
Jun 28, 202310 min read