A/B Testing Paradox: UX Maturity Reduces Your Gains
A dataset of 74 A/B tests shows average KPI lifts of 0.2% from the statistically-significant experiments. This produced ROI of 620%.
Jakob Nielsen
Mar 13, 20245 min read
UX in Latin America: Fast Growth, But Challenges Remain
What's driving UX in Latin America? UX trajectory, focusing on Brazil, industry maturity, job markets, and educational and language gaps.
Jakob Nielsen
Sep 29, 202310 min read