Jakob Nielsen
Mar 13, 20245 min read
A/B Testing Paradox: UX Maturity Reduces Your Gains
A dataset of 74 A/B tests shows average KPI lifts of 0.2% from the statistically-significant experiments. This produced ROI of 620%.
Jakob Nielsen
Sep 29, 202310 min read
UX in Latin America: Fast Growth, But Challenges Remain
What's driving UX in Latin America? UX trajectory, focusing on Brazil, industry maturity, job markets, and educational and language gaps.