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Jakob Nielsen
Oct 25, 202334 min read
UX in Africa
UX is rapidly growing in Africa, especially in startups and Fintech companies. The continent’s young population eagerly adopts technology.
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Jakob Nielsen
Aug 23, 202310 min read
Automated Content Strategy and Tone-of-Voice Metrics
AI tools analyze large volumes of content & provide metrics like readability, style, & sentiment. Track content quality at scale, over time.
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Jakob Nielsen
Jul 5, 202312 min read
AI Generates Complex Text, Challenging Many Readers
Generative AI tools often produce text at high reading levels, posing difficulty for low-literacy users. A copy review is imperative.
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Jakob Nielsen
May 24, 20236 min read
The Articulation Barrier: Prompt-Driven AI UX Hurts Usability
Prompts for intent-based outcomes require users to be articulate in writing prose, which is a challenge for half of the population.
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Jakob Nielsen
May 17, 20233 min read
International Study to Measure Kids’ Online Reading Skills — in 5 years(!)
Reading skills study of 4th graders in 65 countries found drops since 2016. UX implications as poorer readers grow up & join the workforce.