Jakob Nielsen
Oct 25, 202334 min read
UX in Africa
UX is rapidly growing in Africa, especially in startups and Fintech companies. The continent’s young population eagerly adopts technology.
Jakob Nielsen
Aug 23, 202310 min read
Automated Content Strategy and Tone-of-Voice Metrics
AI tools analyze large volumes of content & provide metrics like readability, style, & sentiment. Track content quality at scale, over time.
Jakob Nielsen
Jul 5, 202312 min read
AI Generates Complex Text, Challenging Many Readers
Generative AI tools often produce text at high reading levels, posing difficulty for low-literacy users. A copy review is imperative.
Jakob Nielsen
May 24, 20236 min read
The Articulation Barrier: Prompt-Driven AI UX Hurts Usability
Prompts for intent-based outcomes require users to be articulate in writing prose, which is a challenge for half of the population.
Jakob Nielsen
May 17, 20233 min read
International Study to Measure Kids’ Online Reading Skills — in 5 years(!)
Reading skills study of 4th graders in 65 countries found drops since 2016. UX implications as poorer readers grow up & join the workforce.