Jakob Nielsen
Aug 1520 min read
10 Foundational Insights for UX
Summary : UX has come a long way since its early beginnings at Bell Labs in the 1940s. As we enter Year 2 of the AI revolution, it’s...
Jakob Nielsen
Jul 262 min read
Information Scent: How Users Decide Where to Click
Users follow scents of relevance. Navigation becomes intuitive. Content discoverable. Experience enhanced.