

Peak Programmer ≠ Peak UX
Summary: The Evolution Awaits: In a decade, AI will transform our productivity landscapes, tripling UX outputs and decimating developer...
Jakob Nielsen
May 9, 202417 min read


Improving UX-Business Fit
UX professionals often struggle to thrive in corporate environments. UX staff can adapt their methods, shape the company, or move jobs.
Jakob Nielsen
May 2, 20247 min read


UX Roundup: Luxury Usability | User Testing, the Movie | AI = Ozempic | Better Analytics | Job Hunt Advice | Design Similarity
Summary: Luxury websites have bad usability | Poster fail: User testing, the movie | AI is Ozempic for the company | Is Microsoft Clarity...
Jakob Nielsen
Apr 29, 20248 min read


Commodification and Pancaking of UX: Accept Reality and Plan New Career Paths
UX is evolving rapidly, with AI integration and a shift towards distributed expertise. UX will be like a pancake: spread thin but delicious.
Jakob Nielsen
Apr 10, 20248 min read


UX Roundup: Portfolio Without Experience | AI-UX Course | Jakob on UX Greece | Test with 5 Users | ImageGen Shootout
How to build a UX portfolio before getting your first UX job | Usability testing with 5 users: the comic strip
Jakob Nielsen
Mar 18, 20247 min read


Directions for the UX Profession
A thematic analysis of social media posts identified key themes, offering a audience-centered perspective on the future of UX design.
Jakob Nielsen
Mar 8, 20246 min read


UX Roundup: Ideogram Big Improvements | UX Apprentice | High School UX | Kindergarten UX | Self-Taught UX Designers
Ideogram 1.0 huge improvements in text rendering + image quality | You don’t need a university degree to do UX | Self-taught UX designers
Jakob Nielsen
Mar 4, 20248 min read


UX Roundup: Top AI Tools | Fewer UX Firms and Teams | UX Fails in Apple Vision Pro | UX Job
Fewer specialized UX firms and corporate departments, but more UX jobs | Apple Vision Pro exhibits many usability flaws.
Jakob Nielsen
Feb 26, 20246 min read


41 Years in UX: A Career Retrospective
Jakob Nielsen has worked in user experience since 1983. Much changed, including moving from academia to practice but the mission remains!
Jakob Nielsen
Jan 17, 202412 min read


UX Roundup: Product Simplification | Big Text Boxes | Reporting UX Research | UX Jobs | New/Old UX
Simplifying product lines saves money | Anchor users’ expectations for how much to write by making text entry boxes bigger | Reporting on UX
Jakob Nielsen
Jan 15, 20246 min read


UX Roundup: Titan of Human Factors | Long UX Career | AI Articulation Barrier | Design Challenge | Leonardo Text | UX Podcast
Jakob Nielsen named “Titan of Human Factors” | Retrospective on a long UX career | The articulation barrier to using AI is similar to DOS
Jakob Nielsen
Jan 8, 20246 min read


Keeping Up with Developments in UX
The core UX concepts you learn now will serve you for decades. Just keep an open mind and stay updated with new tech.
Jakob Nielsen
Dec 28, 20234 min read


Rebirth of the UX Unicorn?
Summary: UX professionals who are good at all steps of the UX lifecycle, including both research and design, are called “UX unicorns”...
Jakob Nielsen
Dec 20, 20237 min read


UX Roundup: Size Matters | AI-UX Job Opening | Midjourney App | Urgency for UX in AI | Eye Contact
Summary: Visualize the size of objects on ecommerce product pages | Job Openings: UX Research Generative AI @ Microsoft | Midjourney’s...
Jakob Nielsen
Dec 18, 202310 min read


UX Roundup: Live Tomorrow | Irrelevant User Research | Good Taste or Numbers | UX Business Impact
Wasting user research on low-value questions | Frame UX work for higher business impact | AI impact on the design profession: good taste
Jakob Nielsen
Dec 4, 20236 min read


Being Taken Seriously as a Young UX Professional
A blend of heuristic evaluation and usability testing builds credibility. Young UXers should avoid being the sole UX talent in a startup.
Jakob Nielsen
Dec 1, 20236 min read


UX Roundup: OpenAI Debacle | Productive AI in UX | Better Headlines | Faster Horses | Solo UXer
Summary: Implications of the near-disaster at OpenAI | Improving productivity of UX work by using AI | Writing good headlines for UX...
Jakob Nielsen
Nov 27, 20238 min read


Professional Growth for a Solo UX Practitioner
Strategy for a UX professional to gain skills and professional acumen despite being the only UX specialist in a company.
Jakob Nielsen
Oct 27, 202310 min read


UX in Africa
UX is rapidly growing in Africa, especially in startups and Fintech companies. The continent’s young population eagerly adopts technology.
Jakob Nielsen
Oct 25, 202334 min read


Getting Started with AI for UX
Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks, and watch out for bad advice
Jakob Nielsen
Oct 18, 202315 min read