Jakob Nielsen
Apr 298 min read
UX Roundup: Luxury Usability | User Testing, the Movie | AI = Ozempic | Better Analytics | Job Hunt Advice | Design Similarity
Summary: Luxury websites have bad usability | Poster fail: User testing, the movie | AI is Ozempic for the company | Is Microsoft Clarity...
Jakob Nielsen
Mar 135 min read
A/B Testing Paradox: UX Maturity Reduces Your Gains
A dataset of 74 A/B tests shows average KPI lifts of 0.2% from the statistically-significant experiments. This produced ROI of 620%.
Jakob Nielsen
Nov 20, 20234 min read
UX Roundup: Free UX Books | DoD Does Well | Design for Anthropomorphism | Overall Evaluation
11 books about UX for free download | US Department of Defense AI deployment plan | Design UX for the fact that users anthropomorphize AI
Jakob Nielsen
Sep 15, 20239 min read
Replication Crisis in Website Analytics: The Trouble with UX Stats
Many analytics results are wrong. Better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics.