

From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.
Jakob Nielsen
Feb 2816 min read


SEO & UX: Search Engine Optimization Best Practices
Search ranking manipulation has died; serving users has won. User-centered design principles outperform chasing algorithm tricks for ranking
Jakob Nielsen
Feb 2511 min read


UX Roundup: Size Matters | AI-UX Job Opening | Midjourney App | Urgency for UX in AI | Eye Contact
Summary: Visualize the size of objects on ecommerce product pages | Job Openings: UX Research Generative AI @ Microsoft | Midjourney’s...
Jakob Nielsen
Dec 18, 202310 min read


Website Survival Without SEO in the Age of AI
Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.
Jakob Nielsen
Nov 15, 20236 min read


SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.
Jakob Nielsen
Nov 8, 20237 min read


Search vs. AI: What’s Faster?
User productivity was 158% higher when answering questions with ChatGPT than with Google. Satisfaction scores were higher for AI than search
Jakob Nielsen
Aug 30, 20237 min read