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Website Survival Without SEO in the Age of AI

Jakob Nielsen

Nov 15, 20236 min read

Website Survival Without SEO in the Age of AI

Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.

UX Roundup: OpenAI Announcements | GitHub AI Keynote | Jakob’s Razor for UX | Midjourney Beta

Jakob Nielsen

Nov 13, 20239 min read

UX Roundup: OpenAI Announcements | GitHub AI Keynote | Jakob’s Razor for UX | Midjourney Beta

UX hot take on OpenAI’s keynote announcements | Jakob’s Razor: don’t overcomplicate matters and start with a qualitative user test w 5 users

Compare AI to Average Humans, Not the Best Human

Jakob Nielsen

Nov 10, 20239 min read

Compare AI to Average Humans, Not the Best Human

For max benefit, decisions to deploy AI solutions must be based on comparing AI with the average human performance, not the very best human.

SEO Is Dead, Long Live AI-Summarized Answers

Jakob Nielsen

Nov 8, 20237 min read

SEO Is Dead, Long Live AI-Summarized Answers

Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

UX Roundup: IDEO Cut in Half | Dall-E Characters | AI New UI Paradigm

Jakob Nielsen

Nov 6, 20236 min read

UX Roundup: IDEO Cut in Half | Dall-E Characters | AI New UI Paradigm

Design firm IDEO cut half of staff since 2020 (most layoffs in 2023) | In analytics, define Overall Evaluation Criterion aligning w business

2,500% ROI from Microsoft Office AI Copilot

Jakob Nielsen

Nov 3, 20234 min read

2,500% ROI from Microsoft Office AI Copilot

Summary: An advertising agency experienced huge gains relative to monthly costs from deploying the AI Copilot product from Microsoft....

AI Visualizing AI: Beyond the Robot Stereotype

Jakob Nielsen

Nov 1, 20238 min read

AI Visualizing AI: Beyond the Robot Stereotype

AI creativity tested by challenging 3 leading generative models to conceptualize “artificial intelligence” without resorting to robots.

UX Roundup: Data Visualization | AI Analysis of Qual Data | Sycophantic AI | 7 Steps to AI in UX

Jakob Nielsen

Oct 27, 20234 min read

UX Roundup: Data Visualization | AI Analysis of Qual Data | Sycophantic AI | 7 Steps to AI in UX

Making complex data more understandable, a 5 years retrospective | Prompt for analyzing qualitative user data | AI is too ready to please

Professional Growth for a Solo UX Practitioner

Jakob Nielsen

Oct 27, 202310 min read

Professional Growth for a Solo UX Practitioner

Strategy for a UX professional to gain skills and professional acumen despite being the only UX specialist in a company.

Jakob Nielsen

Oct 25, 202334 min read

UX in Africa

UX is rapidly growing in Africa, especially in startups and Fintech companies. The continent’s young population eagerly adopts technology.

4 Degrees of Anthropomorphism in Using AI

Jakob Nielsen

Oct 22, 20235 min read

4 Degrees of Anthropomorphism in Using AI

People often treat an AI as another person at different degrees of fidelity. Anthropomorphism serves as a cognitive bridge to understand AI.

Unreliability of AI in Evaluating UX Screenshots

Jakob Nielsen

Oct 20, 20237 min read

Unreliability of AI in Evaluating UX Screenshots

Case study of ChatGPT evaluating 12 e-commerce screenshots: Most AI-driven redesign suggestions were inconsistent and untrustworthy.

Jakob Nielsen

Oct 18, 202315 min read

Getting Started with AI for UX

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks, and watch out for bad advice

UX Roundup: User Retention Metrics | UX Writing | Kano Model | Mobile First Harmful | UX Soloist

Jakob Nielsen

Oct 16, 20236 min read

UX Roundup: User Retention Metrics | UX Writing | Kano Model | Mobile First Harmful | UX Soloist

Most companies use wrong user metrics to measure retention. Mobile-First design bad for desktop users. Professional growth for solo UXera.

Analyzing Qualitative User Data at Enterprise Scale With AI: The GE Case Study

Jakob Nielsen

Oct 13, 202310 min read

Analyzing Qualitative User Data at Enterprise Scale With AI: The GE Case Study

Deriving UX insights from masses of qualitative user data is hard. AI-assisted sifting of individual user comments humanizes heaps of data.

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4 Metaphors for Working with AI: Intern, Coworker, Teacher, Coach

Top AI Tools Used by UX Professionals

UX Angst of 2023-24

Ideation Is Free: AI Exhibits Strong Creativity, But AI-Human Co-Creation Is Better

The 10 Usability Heuristics Reimagined

Generative AI Enhances Old Users’ Intellectual Performance Through Wise Winnowing

UX Needs a Sense of Urgency About AI

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